Levi’s Book (Catalog), Spring-Summer 1989 The back cover is stamped with the store’s stamp. Sponsored Links James Dean is used as the official mascot. Speaking of James Dean, “Lee101” I think he also wore Levi’s, but there aren’t many left in his photo. Jeans = James Dean at that time James Dean = Cool… Continue reading Levi ’s Book (Catalog), Spring-Summer 1989