The “red tab” began to be attached to the right back pocket in 1936. The reason is to be able to distinguish it from imitation products sold by other companies at a glance. Until then, other companies were also making 5-pocket denim pants reinforced with rivets, and some had arcuate stitching on the back pockets,… Continue reading “Red tab” is a mark of Levi’s pride.
Category: Memories of jeans at that time
We will talk about the situation of jeans in Japan at that time from catalogs, magazines, and jeans at that time.